Post by account_disabled on Dec 24, 2023 3:49:49 GMT
Anyone who works at least a little regularly with AdWords has surely noticed the automatic rules management. I think this feature has once again taken the system's capabilities to the next level and allows you to use your creativity to come up with rules that are even more effective than some of the campaign settings. A few words about the essence of the rules Google first launched automatic rules in December (for the Chekhov brothers in December , but only recently began to regularly warn about them when logging into an account. Simply put, they allow you to make changes to your account at a set time based on set criteria.
You can create a B2B Email List new rule by clicking the automate button , where basic options will be offered to you. image Where you can find the option to create automatic rules. As you can see in the screenshot, the AdWords team tries to make the rules as accessible as possible to us. Whether you are on the campaigns, reports, keywords or ads tab, the automate button will be happy to offer it to you. It reduces the usability of the notification button a bit . If you set the rules only for real unexpected situations, with the fact that you regularly check the account, they can serve as a rescue mechanism , and at the same time I can send an email notification myself. The setting is really intuitive , everything is logically described so that anyone can use the automatic rules.
Considering their usefulness, everyone should get used to using them. Why? A few examples of practical use The simplest example can be regular website maintenance . Just set a simple campaign suspension rule for the planned down time of the page, the conditions of which will always be met, and a second rule for the restart time. You can enjoy the weekend in peace, the system will save you two logins . A similar option is the launch of pre-prepared stock campaigns at the right time. Recently, the option to set preferred positions for ads was canceled, but as Google itself likes to remind us, automated rules can easily replace them. The screenshot below shows an example of a rule that can be quickly created, which will quite reliably keep ads in premium positions.
You can create a B2B Email List new rule by clicking the automate button , where basic options will be offered to you. image Where you can find the option to create automatic rules. As you can see in the screenshot, the AdWords team tries to make the rules as accessible as possible to us. Whether you are on the campaigns, reports, keywords or ads tab, the automate button will be happy to offer it to you. It reduces the usability of the notification button a bit . If you set the rules only for real unexpected situations, with the fact that you regularly check the account, they can serve as a rescue mechanism , and at the same time I can send an email notification myself. The setting is really intuitive , everything is logically described so that anyone can use the automatic rules.
Considering their usefulness, everyone should get used to using them. Why? A few examples of practical use The simplest example can be regular website maintenance . Just set a simple campaign suspension rule for the planned down time of the page, the conditions of which will always be met, and a second rule for the restart time. You can enjoy the weekend in peace, the system will save you two logins . A similar option is the launch of pre-prepared stock campaigns at the right time. Recently, the option to set preferred positions for ads was canceled, but as Google itself likes to remind us, automated rules can easily replace them. The screenshot below shows an example of a rule that can be quickly created, which will quite reliably keep ads in premium positions.