|
Post by account_disabled on Oct 31, 2023 5:14:42 GMT
Think of personal data such as your name, address, e-mail address, but also the purchase history. To collect this information you need a Data Management Platform (DMP). Such a tool collects, stores, protects and processes data so that you can use it to create a personalized experience. First choose a DMP before you start with dynamic content. There are many platforms to choose from, well-known ones are: SAS Software. Oracle, OnAudience, Adobe Audience Manager and SAP. Faster content creation with AI As I wrote before, marketers are investing massively in marketing technology , even more than in other areas that are important to marketers. Such as photo editor media, marketing personnel and the use of agencies. This also includes artificial intelligence (AI). Thanks to AI, you can respond much better to the needs of your audience and write a blog even faster. For example, you can read this article in a few minutes, but writing this text took quite some time. You don't have to, now that content generators like Artical Forge, GrowthBar, Jarvis, Writesonic, Kafkai, and AI Writer are on the market. Thanks to these kinds of tools, a text is automatically created. AI can also do the preliminary work for the writer. It can extract data from analytical programs such as Google Analytics, and then make suggestions and recommendations based on the data found.
|
|